DANDELION
Ryo Takegawa from xorium
Product designer / Artist ｜Japan
OTHER PERSPECTIVE
DETAILS OF THE WORK
AWARDS 2020 SILVER
Although there is an object in front of your eyes for sure, the object disappears when you look at it without a smartphone. I wanted to give that sensation of surprise that hits you with a smartphone.
To emphasize the sensation, I introduced the conflicting experience of being an extension of the body but not actually being that as the shape disappears when touched.
For the motif, we chose vending machines, road signs, mailboxes, colored cones, etc. which are common anywhere in Japan so that they can blend into everyday life.
STYLY Mobile(APP) is required for the ultra experience of the work. Learn how to experience it here.
CREATOR PROFILE
Ryo Takegawa from xorium
Product designer / Artist ｜Japan
An artist / designer based in Kyoto.
After graduating from the Department of Product Design at Kyoto Seika University, he has been active as an engineering design unit "xorium" since 2017, working on creating works that experience the extraordinary experience of the fusion of analog and digital under the theme of "feeling the invisible".
Major awards include Good Design Award, IF design Award, Ministry of Internal Affairs and Communications Different Ability vation Program Generation Award Category [Company Special Award], etc.
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I felt that this work successfully connected reality and the virtual, and the interaction between reality and the virtual. I felt that the interaction between the vending machines we are used to seeing in our daily lives, which look exactly like real ones, and the ability to interact with these virtual objects via AR, gives us an opportunity to think about virtual reality on many levels.
Jury
Lu Yang
Artist
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So often when we think about the future of AR, we think about world-scale games and intrusive ad environments. DANDELION inverts this paradigm by asking users to interact with common objects like vending machines. Rather than existing as background elements, they become the focal point of the user’s experience in the real world. In setting the scene this way, DANDELION leans into AR’s unique capability to evoke new understandings of familiar space, leaving behind residual impressions of the experience even when users have put their phones away.
Jury
Jesse Damiani
Writer, producer, curator
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The use of AR technology in this work adds more interest to physical interaction. But if you add sound design, the experience will be more complete.
Jury
Keng-Ming Liu
Bito Founder・Creative Director
FEATURING WORKS
Fashion, music, film, graphic, illustration, etc.
A group of new cultural experience works created together with artists who can share the realistic feeling of the same era.
