nwe 2021 SPRING SUMMER WOMEN'S FASHION SHOW
Augmented Fashion Research
Digital Fashion Collective ｜Japan
OTHER PERSPECTIVE
DETAILS OF THE WORK
AWARDS 2020 au SMART PASS PREMIUM PRIZE
We established the experimental brand “nwe” and created the first collection as AR content. We suggest new outfits that cannot be expressed through existing clothes.
While various things and matters are under review given the COVID mess, we focused on the fashion show, which is a special experience among fashion-related experiences.
Under such circumstances, it is difficult to announce an existing collection by inviting many people, therefore, we aimed at new brand experience where you can set up a brand space anywhere including in your personal home and such, and people can experience the brand’s world view through fashion shows.
Also, the brand experience is not limited to the fashion show itself, it is designed so that the anticipation from receiving the actual invitations to the experience of the show is felt as this is considered an important element.
Please enjoy the new outfits and brand experience.
STYLY Mobile(APP) is required for the ultra experience of the work. Learn how to experience it here.
CREATOR PROFILE
Augmented Fashion Research
Digital Fashion Collective ｜Japan
Augmented Fashion Research is the digital fashion collective founded in 2020. Our mission is to design beautiful relationships between humans, society, and the world by blurring the boundaries between virtual and real and working across borders, centered on the creation of new "outfits" and "brand experiences" that are expanded by digital technology.
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We at au believe that the concept of au5G is to have customers use 5G and xR content as part of their "everyday life". In this context, we selected the works that can be used by au customers right now. "nwe" is not just a work of art, but a work of art with a highly realistic story, starting with the actual sending of the postcard, experiencing the show through AR, and then making the purchase. We were very impressed with the futuristic and sophisticated design quality as well as the practicality and reality of the work, and selected it as a work that we could immediately offer to our customers.
Prize Owner 2020
au Smart Pass Premium
FEATURING WORKS
Fashion, music, film, graphic, illustration, etc.
A group of new cultural experience works created together with artists who can share the realistic feeling of the same era.
