VEGA: Reach Your Stars!
grace park
XR Designer ｜United States
OTHER PERSPECTIVE
DETAILS OF THE WORK
What does the future of the internet look like? Instead of seeing the internet through a flat lens like a smartphone, we believe that physical computing can bring the internet to us, through interactive 3D widgets.
Enter VEGA, a visualization of a search engine that allows you to search for different topics. To help you navigate this engine, you are met with Orion, the avatar of one of your close friends who really loves K-POP. Upon finding out that the user does know what K-POP is like, you must search between two keywords to explore the world of K-POP and receive an invite to your first in person concert. Much like how we connect stars to decipher constellations (Vega), exploring this interface allows you to feel connected and closer to your favorite K-POP girl group.
CREATOR PROFILE
grace park
XR Designer ｜United States
Team VEGA is a group of designers who graduated from Parsons School of Design under the Design and Technology Program.
Project Creators
Grace Park
XR Product Designer/Prototyper
https://www.grassepark.com/
Led the art direction, 2D/3D asset design, and development of VEGA.
Yamei Liao
3D Generalist
https://yamei-liao.com/
Created key assets such as the photocards and parts of the outfits, as well as provide visual direction on the characters.
Kurt Bieg
Game Developer
https://www.kurtiswow.com/
Created the initial idea and helped with the final scene.
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"VEGA" was an ambitious endeavor aimed at redefining the future of the internet. Instead of relying on traditional flat screens, the interaction with 3D information provided a novel experience that enriched the meaning of each item and raised our expectations for the future of XR.
Each 3D gadget was crafted with care, clearly reflecting the creator's affection for the K-POP girl group and their desire for users to share that sentiment.
The experience of exploring information—where the boundaries between the digital and physical realms are transcended through the visualization of a search engine offered by VEGA—strongly resonated with Asahi Breweries’ vision of “providing every customer with the best tomorrow.”
We selected the Asahi Breweries Prize in the hope that this innovative approach will further extend into various fields and inspire new collaborations in the future.ASAHI BREWERIES PRIZE JURY
Mizuho Kajiura
Head of Marketing Division, Asahi Breweries, Ltd.
FEATURING WORKS
Fashion, music, film, graphic, illustration, etc.
A group of new cultural experience works created together with artists who can share the realistic feeling of the same era.
