Thai Ghost Comic

THAI GHOST COMIC XR is an experimental business prototype, bridging the past to the present with a unique story and visual of the “1 Baht Thai Ghost Comic" series. It tells the story using the extended reality technology to reach new audiences through mobile phones and expand business possibilities, both in the form of a digital platform and as soft power that transforms the 1 Baht Thai Ghost Comic into an asset, attracting tourism to revitalize the local community. PLAYING WITH DIMENSION: The platform offers the 1 Baht Thai Ghost Comic in virtual reality format, the experimentation of 2D and 3D visuals creates a new reading experience, replacing the traditional publishing media. It also incorporates e-commerce model, allowing for product in-app purchase within the comic scenes and adopting a "By Chapter" purchasing behavior. GHOST ON GROUND: In addition to experimenting with virtual reading methods, the project also applies the comic to augmented reality, linking readers to the real world. This creates new tourist attractions through characters and storylines that integrate with the local area's content and businesses, launching limited products and services that further encourage tourism in the area. This project aims to contribute to bringing “1 Baht Thai Ghost Comic" back to life in the digital age, transforming ghosts into creative assets, driving new possibilities, and promoting Thai identity on a global scale.