- NEWVIEW AWARDS 2022
NEWVIEW AWARDS 2022
XR content awards in the field of fashion/culture/arts The NEWVIEW AWARDS 2022.
We are happy to announce the winners.
The theme is "Create a Melting Reality." Let's discover the award-winning works of the next generation of creators, which allow our real and virtual worlds to "melt" into one.
XR(VR/AR/MR) Content Award in the fields of Fashion / Culture / Art, The NEWVIEW AWARDS 2022, has just been held!
The theme for this year's awards, which will be the 5th anniversary of these awards, is "Create a Melting Reality."
During the application period from August 8, 2022, to October 31, 2022, 155 works (AR: 54 works, VR: 92 works, MR/XR: 9 works) from 14 countries were submitted.
This year's entries were characterized by AI-based visual expression and experience design that strongly emphasized physicality, with many of the approaches demonstrating new perceptual experiences in which physical and virtual worlds merge.
Out of 155 entries, 21 works were selected as finalist works in the first round of screening, and then 9 prize-winning works out of the finalist works, at final 9 in total, were selected as prize winners.
As the award benefits, the prize-winners will have the opportunity in the future to challenge themselves and open up new possibilities in existing culture through the XR approach. Please look forward to the future work and development of each prize winner.
GRAND / 2WINNER
COLLABORATION / 9WINNER
JURIES GENERAL COMMENT
It was a very exciting attempt to create a new perceptual experience by breaking down the barriers between reality, which has existed throughout long human history, and the virtual, which has accumulated tremendous imaginary journeys.
The theme of this year's competition was "Create a Melting Reality." And it was a very exciting attempt to create a new perceptual experience by breaking down the barriers between reality, which has existed throughout long human history, and the virtual, which has accumulated tremendous imaginary journeys.
As a judge for this award, I have had the pleasure of seeing many expressive approaches. I hope to apply this experience to my work in the future.
Thank you once again for this opportunity.
ULTRA SO SESSION Prize Jury
Shinichi Osawa（MONDO GROSSO）
Musician / Composer / DJ / Producer
The wide variety of ideas for "melding virtual and real worlds" was wonderful.
We were very much inspired by the various interpretations and ideas of creators from all over the world, who were all exploring the experience, expression and concept of melding virtual and real worlds, which has been one of the challenges that we at Kizuna AI Inc. have taken on to date.
ULTRA STAGE Prize Jury
Kizuna AI Inc.
Virtual entertainer management team / Creative team
I also like some of the works that are not awarded, especially "The 4th Wall" and "Given: Marcel Duchamp."
There's a uniqueness in every work. I also like some of the works that are not awarded, especially "The 4th Wall" and "Given: Marcel Duchamp." I hope all these filmmakers can continue to stride down the creative path.
ULTRA TOUR Prize Jury
I will never forget how passionately my fellow judges spoke about their love for the works during the judging sessions.
As a dancer, I am very honored to have been involved in the NEWVIEW AWARDS as a judge.
I encountered many creative works, which made the judging process extremely difficult.
There were many works that left a lasting impression on me.
My criteria for judging the entries was whether or not I could collaborate with the creator in a mutually cool and natural way.
That is what I focused on when making my selections.
I have my own values, so if the judges change, the results will also differ. All the works made me want to root for each creator as they push forward with their creative endeavors.
This was my first time participating as a judge, and I will never forget how passionately my fellow judges spoke about their love for the works during the judging sessions.
ULTRA MEDIA Prize Jury
Dancer / Dance instructor / Choreographer
I felt that some of the works would have been more interesting if historical and scientific evidence had been fundamentally woven into their creative expression.
It was wonderful to see so many intriguing works. I felt that some of the works would have been more interesting if historical and scientific evidence had been fundamentally woven into their creative expression. I look forward to seeing more of the artists' work in the future.
ULTRA GRAPHIC Prize Jury
President of GRAPH / Designer / Artist
Virtual space is finally becoming a playground for "oddballs."
When we talk about VR/XR and the like, the experiences that are deployed in that field have tended to be "heavily digital" and more stereotypical.
However, as VR/XR has become more accessible to a wider audience and production tools have evolved, some of this year's entries showed creators more freely unleashing their unique "fantasies" into the virtual space. I got the feeling that "oddballs" (in a good sense) who had not previously been active in this field were finally entering the space. I am very much looking forward to seeing how these people will run disrupt the field in the future.
ULTRA INNOVATION Prize Jury
Qanta Shimizu / Luca
When it comes to 3D visual expression in XR, rather than emotion or narrative, there seems to be two major experiential trends: one that stimulates some part of the memory and makes us feel nostalgia, and one that stimulates new sensations.
The criteria for evaluating conventional movies and videos basically comes down to "emotion." However, when it comes to 3D visual expression in XR, which is 3D based, rather than emotion or narrative, there seems to be two major experiential trends: one that stimulates some part of the memory and makes us feel nostalgia, and one that stimulates new sensations.
There are movies such as "Blair Witch" and "One Cut of the Dead" that are simple in terms of production but have been highly acclaimed for their innovative ideas. I feel that a precise experience design that uses invention-like approaches is essential for XR.
The NEWVIEW AWARD entries were all works that surpassed this high predefined bar, skillfully depicting a highly original world that goes beyond simply being tech geeky. In NEWVIEW, I strongly felt that the advanced nature of 3D visual expression is connected to the culture.
ULTRA CULTURE Prize Jury
Producer / General Manager, Entertainment Business Department, PARCO Inc.
I expect that AI technology will begin to play a big role in asset creation and other purposes in AR/VR in the future.
I really enjoyed judging all of the work this year. There was a wide variety of work and it led me to realize that the AR / VR art world is quite vast and can be anything you imagine.
The variety of work made it more difficult to judge but it made for a fun experience. I was excited to see one of the artists using AI generated work and I am also using a lot of AI tools in my workflow. I expect that this technology will begin to play a big role in asset creation and other purposes in AR/VR in the future.
ULTRA IDEA Prize Jury
Nick den Boer
Award-winning director / Animator / Digital artist